AI operator — built for roofing companies

Never miss a
roof lead again.

An AI operator that answers your calls and calls back web leads in under 60 seconds — nights, weekends, hailstorms. It asks the same questions your office manager would, and sends your team the complete lead sheet before the homeowner hangs up. Don't take our word for it. Call it.

Answers by ring 2–3, 24/7
Discloses it's AI on every call
Every call recorded & transcribed
$397/mo flat — or $0/mo + $40 per booked inspection
Ring 2–3Pickup, every time
24/7/365Nights, weekends, storms
<60 secWeb lead to callback
100%Of calls recorded & disclosed

Don't watch a video.
Call it.

The number below is answered by our AI, working the phones for Blue Norther Roofing — our demo roofing company. You play the homeowner. It runs the real intake. Then it breaks character and tells you exactly what it just did. Try to trip it up.

Live — answers in 2–3 rings

Call as a homeowner with any roof problem — a leak, hail damage, an old roof. It's a real call: recorded, disclosed as AI up front, and it runs the exact intake your customers would get — right down to booking the follow-up walkthrough live on the call.

A real call: recorded, disclosed as AI up front — and you can book a walkthrough right on the call.

What happens when you call
1

It answers by ring 2–3 and discloses, in one line, that it's an AI and the call is recorded.

2

It runs a real homeowner intake — your name, the address, what's wrong with the roof, insurance or out-of-pocket, and how urgent.

3

Then it drops the act — explains what it just captured, and can book a walkthrough with you right on the call.

Incoming call Answered · ring 2

Blue Norther AI: Hey, thanks for calling Blue Norther Roofing. This call is recorded and handled by AI — so you can hear exactly how it'd work in your business.

Blue Norther AI: What's your name?

Caller: Sarah Mitchell.

Blue Norther AI: Thanks, Sarah. What's the address where you're having the issue?

Caller: 412 Pecan Hollow Drive, Fort Worth.

Blue Norther AI: Got it. What's going on with your roof — a leak, hail damage, or is it just getting old?

Caller: We had hail last night — there are shingles all over the yard.

Blue Norther AI: Have you filed an insurance claim yet, or is this out of pocket?

Caller: Insurance — we're with State Farm.

Blue Norther AI: Last one — any active leaking right now, or is this more of a next-few-weeks thing?

Caller: No leaks yet, but I'd like someone out this week.

Lead sheet sent to your team.

Lead sheet — sent to your team Capturing…
Filling in live, during the call…

Simulated call for illustration — the demo line runs this exact intake, live.

The most expensive minute in roofing
is an unanswered ring.

You don't lose leads to bad work or bad prices. You lose them to voicemail — while you're on a roof, at dinner, or asleep.

You're on a roof when the phone rings.

It's 2pm on a Tuesday and you're forty feet up. The homeowner doesn't leave a voicemail — they call the next roofer on Google. That lead cost you real ad money, and it's gone in three rings.

Storm calls come at 9pm.

After a hailstorm, panicked homeowners call the same night — and nearly every roofing office in town is closed. The company that answers first gets the inspection. Everyone else gets the voicemail nobody left.

Web leads sit for hours.

A form fill at lunch gets a callback at dinner — if at all. Research on lead response found firms that respond within an hour are roughly 7× more likely to qualify the lead than those that wait even an hour longer.Source: Harvard Business Review, "The Short Life of Online Sales Leads"

You don't have a lead problem. You have an answering problem. Every unanswered ring is a homeowner who already chose you — handed to whoever picks up next. The fix isn't a second office hire at $3,500 a month. It's a phone that never goes unanswered.

From ring to lead sheet
in one call.

It works your phones and your web forms the same way: answer by the third ring, call every web lead back in under 60 seconds, capture everything, hand your team a lead they can close.

Step 01

The phone rings. It answers.

By the second or third ring, every time — day, night, weekend, mid-hailstorm. It opens by disclosing it's an AI and that the call is recorded. Honest with your customers, from the first sentence.

Step 02

It runs your intake.

Name, address, what's wrong with the roof, insurance claim or out-of-pocket, and how urgent it is. The same 3–5 questions your best office manager asks — tuned for roofing, not a generic answering script.

Step 03

Your team gets the lead sheet.

The full details are sent to your crew the moment the call ends — so your closer calls back in minutes, already knowing the address, the damage, and the claim status.

Step 04

You verify everything.

Every call recorded, every intake transcribed. Count the answered calls and booked inspections yourself. We don't claim jobs or revenue — you can hear exactly what happened on every single call.

Capture-and-callback or direct booking — your choice, per call type. Most roofers run callback during business hours (a human closes better with full context) and let the AI book inspections straight onto the calendar after-hours and on overflow.

One lab. Three ways roofers
stop losing money.

The AI caller is where most companies start — it's the fastest fix. It's not where the lab ends.

Website slow, dated, or broken on a phone? We also rebuild roofer websites as a one-time project — mobile-first, built to load fast, with tap-to-call and lead capture on every page. You approve the new site on a private staging link before anything replaces your current one, and you own it. Ask for a free video teardown of your current site →

Flat rate — or pay only
when it books.

Two ways to run it. Both are month-to-month, both keep your existing phone number, and both cost less than a fraction of an office hire.

Performance
Pay per booked inspection
$0
/ month + $40 per booked inspection
  • Same AI, same 24/7 coverage
  • You pay only when it books an inspection — a real date + time agreed on the recording
  • No monthly minimum
  • Every call recorded and transcribed
  • Switch to flat rate anytime
Get Started
If it doesn't book, you don't pay
Founding rate current as of July 2026 — 10 spots total. 30-day guarantee: if, after listening to the recordings of the calls it answered and the inspections it booked, you don't feel it was clearly worth it — we refund the month and turn it off. No questions asked. And setup is measured in days, not weeks: nothing about your website, your ads, or your existing number changes.

Straight answers.

Every question a skeptical roofer has asked us — answered directly, without the sales spin.

An AI operator for roofing companies is a phone-answering and callback system that runs your intake instead of a receptionist or voicemail. It answers every inbound call within 2-3 rings, 24 hours a day, and calls back every web-form lead in under 60 seconds — including nights, weekends, and hailstorms, when call volume spikes and offices are closed. It discloses up front that it's an AI and that the call is recorded, then asks the same 3-5 questions a good office manager would: the caller's name, the property address, what's wrong with the roof, whether it's an insurance claim or out-of-pocket, and how urgent it is. The completed lead sheet is sent to the roofing company's team the moment the call ends, or the AI books the inspection directly onto the calendar. Roofer Conversion Lab's version costs $397/month flat or $0/month plus $40 per booked inspection.
There are two pricing options, both month-to-month with no long-term contract. The flat-rate plan is $397/month — a founding rate for the first 10 roofing companies, rising to $597/month afterward — and includes every call answered, every web lead called back in under 60 seconds, roofing-specific intake, instant lead-sheet delivery, direct calendar booking, and full call recording and transcription. The performance plan is $0/month plus $40 per booked inspection, using the same AI and the same 24/7 coverage, so you only pay when it actually books an inspection — a real date and time agreed with the homeowner on the recording, delivered to your calendar or lead sheet. You can switch between the two plans anytime. Both plans include a 30-day money-back guarantee: if the recordings don't show it was clearly worth it, the month is refunded and the service is turned off, no questions asked.
Yes — on purpose. The first line of every call discloses that it's an AI and that the call is recorded. That's honest with your customers and keeps you on the right side of call-recording and AI-disclosure laws. And what a homeowner with a leaking roof cares about at 9pm is that somebody answered and took them seriously.
You keep it. The AI sits behind your existing number in whichever mode you pick: first line on every call, overflow only (it picks up when your team doesn't answer within a few rings), or after-hours only. You can change modes anytime.
You don't need one, and nothing about your setup changes. The lead sheet is sent straight to your team the moment the call ends, so your existing process — JobNimbus, AccuLynx, a spreadsheet, or a whiteboard — keeps working exactly as it does today. Where you want leads delivered somewhere specific, delivery is configured per client during setup.
It never bluffs. It captures the question, tells the caller your team will follow up, and flags it on the lead sheet. Because every call is recorded and transcribed, you can hear exactly how any conversation went — and we tune the intake from real calls, not guesses.
Yes — and you decide when. The default during business hours is capture-and-callback: it collects everything and sends it to your team, so a human closes the appointment with full context. After-hours and overflow calls can book straight onto your calendar so nothing waits until morning. It's configured per call type, for your company.
No. We report what we can count and you can verify: answered calls, captured contacts, and booked inspections — all checkable against the recordings and transcripts. What happens after the callback is your sales process, and we don't take credit for it. In a category full of "$55M generated" animated counters, we think honesty is a feature.
Yes — 30 days. If, after listening to the recordings of the calls it answered and the inspections it booked, you don't feel it was clearly worth it, we refund the month and turn it off. No questions asked. Every claim we make is checkable against the recordings — that's the point.
Days, not weeks. We configure the intake script for your company, set up the phone routing mode you want (first-line, overflow, or after-hours), and connect the lead-sheet delivery. Nothing about your website or ad campaigns changes.

Have the AI call you — right now.

Fill this out and the AI operator calls your cell within 60 seconds — the same speed your leads would get. I'll personally follow up within 24 hours. Prefer to dial? The demo line is (469) 809-2310.

All fields required. No card, no contract, no obligation — hang up anytime, and we'll tell you honestly if it's a fit.

Keep your phone handy.

The AI is calling you within 60 seconds — the same intake your homeowners would get. I'll personally follow up within 24 hours.

Prefer a human? Call us directly: (612) 346-7325