We build intent-matched landing pages — emergency, storm, replacement, repair, financing — and A/B test them against your current page for 30 days. You see the lift. You owe nothing if we don't beat it.
Every roofer running Google Ads hits the same wall. It's not your targeting — it's what happens after the click.
Someone searching "emergency roof leak repair" lands on your general homepage. They bounce in 8 seconds. That click just cost you $18.
Your ad platform reports "conversions" but your phone isn't ringing any more than it was. You're flying blind on which clicks turn into quote requests — and which ones quietly disappear.
Big retainer, impressive-looking reports, same lead volume. The agency collected their fee and left you wondering if your ad spend is generating anything real.
The problem isn't your ads. It's where the clicks land. Every ad is sending traffic to a page built for the wrong job. We fix that — and prove it works before you pay a dollar.
From audit to split-test results in one calendar month — your ad account untouched throughout.
We review exactly what your clicks are landing on and map where the conversion leaks are. Completed in 48 hours. No ad account access needed.
Five intent buckets (emergency, storm, replacement, repair, financing, etc.) — each broken into multiple pages matched to the exact keyword that sent the click.
50% of your live Google traffic routes to our pages on a subdomain you control. Your bids, budget, keywords, and ad copy stay exactly as they are.
After 30 days or 150 clicks, you get a simple head-to-head: our lead-capture rate vs. your control page. Every number is verifiable from the click log.
No competitor offers a measurable head-to-head test before asking for a retainer. Our entire model is built around proving it first — because the lift speaks for itself.
Sample dashboard — illustrative data only. Your actual numbers appear after 30 days.
| Feature | Roofer Conversion Lab | Typical Roofing Agency |
|---|---|---|
| Head-to-head A/B test before you pay | ✓ | ✗ |
| Intent-matched page per keyword type | ✓ | ✗ |
| Honest metrics — leads and calls only | ✓ | ✗ |
| Zero access to your ad account | ✓ | ✗ |
| You own everything we build | ✓ | ✗ |
| Published pricing, no discovery call required | ✓ | ✗ |
In a category full of unverifiable "$55M generated" claims, here's exactly how every number on your report is produced. If you can't trace it to the click log, we don't report it.
The same tel-link and form tracking is installed on your control page and our intent pages. Symmetric measurement means the comparison is apples-to-apples — neither side gets a scoring advantage.
Every visitor is randomly assigned at the click. No cherry-picking which traffic goes where, so the test reflects your real ad mix — not a curated subset.
A lead is a form submission or a tracked inbound call. We never report jobs or revenue — those depend on your sales process, which we don't touch. Only what we can prove from the log.
The monthly report shows clicks in, leads out, and lead-capture rate for each side. You can reconcile every call against your own phone records.
Every concern we've heard from roofers who've been burned by agencies — addressed directly.
You'll mess with my Google Ads account — bids, budget, keywords, ad copy.
We never request access to your ad account. Not one change, not one recommendation. Your bids, budget, and keywords stay yours.
Something will break on my existing website.
We work on a subdomain entirely separate from your main site. Nothing on yoursite.com changes.
You'll claim credit for revenue and jobs I can't verify.
We report leads, calls, and lead-capture rate — numbers you can verify from your own call log. We never claim jobs or revenue. We only report what we can prove from the click log.
If I stop paying, I lose everything you built.
Every page, every form, every asset transfers to you at the end of the pilot — regardless of the outcome. You own it all.
There's nothing to choose today. You start with a free 30-day pilot — and only continue if our pages beat your current one.
We run 50% of your live traffic to our intent pages for 30 days or 150 clicks — whichever comes first. Your ad account stays untouched the entire time.
At the end you get one simple report: our lead-capture rate vs. your control page. If we don't beat your current page, you owe nothing and we turn it off. You keep every call generated during the test.
Nothing to decide now — we walk through your numbers together on the results call. One simple plan, month-to-month, cancel any time.
Every question a skeptical roofer has asked us — answered directly, without the sales spin.
The Conversion Page System is one of three ways the lab stops roofers losing money. The fastest fix is the AI operator that answers your calls and web leads 24/7 — and if you do insurance work, your completed jobs may still be owed a depreciation check.